The global economy starts here.

Business travelers are frequent travelers and can be a difficult audience to reach through other channels, but they pass through airports dozens — if not hundreds — of times per year.

Two words: expendable income.

Leisure travelers make up approximately 40% of travelers in an airport and are a captive audience taking in the full airport experience.

Baby boomers are retiring, but they aren’t sitting still.

This affluent audience is comprised of avid and active travelers who take an average of 4-5 trips per year.

Air travelers are 50% more likely than average to have an HHI of $100k or more. Frequent flyers (4+ trips/year) are the most affluent: 43% have an HHI of $100k+. Plus, 54% live in a household making at least $75k per year, compared to 30% of average Americans.

Source

In 2018, a record one billion passengers took to the sky¹, and nearly 50% of Americans flew at least once in 2017² — a number that has been increasing steadily over the past four decades.

¹ Source
² Source

In airport lingo, it’s called “dwell time” and it refers to the length of time passengers spend inside the terminal. It varies by airport, but the global average was 133 minutes¹ in a report from 2016.

¹ Source