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Sales Team
MICHELE KOHUT
Director of Sales
Meet Michele, the powerhouse behind Qfactor. Not only does Michele have over 25 years of experience sculpting clients’ businesses through strategic planning, she also injects the team with her infectious high energy, unwavering work ethic, and boundless creativity. With roots deeply embedded in aviation, Michele doesn’t just understand the inner workings of an airport – she’s poised to be an extension of your team.
Airports: ATW, SBN, STC, TOL, TRI
KIMBERLY DEBOER
Director of Sales
Kimberly is a results-driven sales leader with extensive experience across multiple industries. Known for driving revenue growth and building strong business relationships, she excels at creating innovative strategies that exceed targets. Her entrepreneurial mindset and strategic approach make her a valuable asset to Qfactor. Passionate about helping businesses succeed, Kimberly leverages her expertise in sales development, negotiation, and market positioning to navigate industry complexities.
Airports: AMA, CSG, SHV
MORGAN LESPERANCE
Director of Sales
Morgan is a dynamic sales leader with over 12 years of experience in sales, hospitality, and event planning. Known for building strong relationships and delivering results, she brings a strategic, heart-led approach to every interaction–from the first conversation to long-term client success.
She leads with purpose and energy, mentoring teams, closing deals, and creating seamless, impactful experiences that stand out. Her talent for bringing people together shines through in her professional work and personal passions.
Airports: EVV
Administrative Team
WENDI HOWARD
Director of Advertising Operations
Wendi is the driving force behind advertising operations at Qfactor. With over 13 years of aviation experience, she combines her passion for aviation with marketing expertise. Wendi oversees onboarding new airports and drives strategic advertising growth through her strategic insight, organizational skills, and creativity.
PLA YANG
Executive Assistant
Pla is our multi-tasking expert for The Quotient Group & Qfactor. With over 20 years of administration experience—17 in the airport industry—she expertly manages multiple projects with a keen eye for detail, ensuring everything flows seamlessly.
JODI MUCH
Financial Administrator
Jodi brings over 15 years of financial expertise as our Financial Administrator for Qfactor. She specializes in budget management, forecasting, and financial stability. With a keen eye for data analysis and performance metrics, she oversees all accounts precisely.
Executive Team
KIM SIPPOLA
President
Kim is the founder and creative force behind The Quotient Group & Qfactor. With 24 years of award-winning airport marketing experience, she is a fearless leader and a key player in the aviation industry. Her action-driven mindset ensures the team is always on the leading edge.
TIANA O’CONNOR
Vice President
Meet Tiana, the aviation enthusiast and strategic expert at The Quotient Group & Qfactor. With 17 years of airport experience and a passion for travel (#AvGeek alert!), she combines aviation expertise, impeccable organization, and creative thinking to drive success.