Capital Region International Airport

Capital Region International Airport (LAN), located in Lansing, Michigan, serves as the gateway to the state’s capital and a key hub for government, business, and university travel. With convenient access and a seamless passenger experience, LAN connects a steady flow of high-value travelers to and from the region, supporting continued growth and momentum within the market.

Looking to reach an engaged audience in a dynamic and influential market? LAN offers a variety of advertising opportunities to fit every budget, from digital displays to high-impact static placements. With consistent passenger traffic and extended dwell times throughout the terminal, LAN provides an ideal platform to elevate your brand and make a lasting impression in the heart of Michigan.

Monthly Passengers

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Business Travelers

Annual Passengers

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Leisure Travelers

Discover the Impact of Airport Advertising with Qfactor

Elevate your brand in the dynamic airport environment with Qfactor. Our customized solutions ensure your message captures passengers’ attention and drives results.

    • Variety of Advertising Options: Choose from traditional displays, dynamic digital screens, and interactive experiences.
    • Tailored Campaigns: Custom solutions designed to engage travelers and meet your goals.
    • Maximized Opportunities: Transform every airport moment into a chance to spark curiosity and drive sales.

Partner with Qfactor to make your brand stand out in the exciting world of airport advertising.

LAN DISPLAYS

We welcome innovative, collaborative advertising concepts that create value for both the advertiser and sponsor while contributing to a dynamic and engaging airport environment for our passengers.  Please let us know if you’re interested in creating something beyond what’s currently highlighted in the LAN Displays.

The monthly rates listed below reflect a one-year commitment. Discounted rates are available for longer-term contracts. Contact us to discuss a package that fits your needs.

TSA - DIGITAL SCREENS

Digital signs are a great way to stay current with your advertising while offering the flexibility to change your message frequently. Each ad will run for 10 seconds, with a max of 10 advertisers. 1920 x 1080. No Audio.

TSA – DIGITAL SCREEN

1920 x 1080 Horizontal | $300

WALL CLINGS

Grab the attention of your potential customers with a large, striking graphic in baggage claim, walkways, or gate areas . This is an extremely adaptable form of advertising that is cost effective. Highlight your company by telling a brand story or other long-lasting message.

WALL CLINGS

various sizes | $500+

WATER STATION WALL CLING

Grab attention with a wall cling at the water fountain—a natural pause point where travelers stop and look around. It’s a smart, high-visibility space to leave a lasting impression.

WATER STATION WALL CLING

$250

JET BRIDGE WALL CLINGS

Greet passengers on arrival and capture their attention prior to departure. 3 x 3 wall clings available. Multi-panel sponsorship options give you the freedom to make a splash.

JET BRIDGE WALL CLINGS

3′ x 3′ | $150

BACKLIT DISPLAY FRAMES

Showcase your brand with eye-catching backlit display frames throughout the terminal. Strategically placed across high-traffic areas, these illuminated displays deliver consistent visibility to travelers at every stage of their journey. With extended dwell times and repeated exposure, your message stands out day and night. It’s a polished, high-impact way to make a lasting impression.

BACKLIT DISPLAY FRAMES

1920 x 1080 | $250

BUSINESS CENTER SPONSORSHIP

Position your brand at the center of productivity by sponsoring the business center in the concourse. Featuring branded placards and impactful column wraps, this placement surrounds travelers as they work, charge, and stay connected. With extended dwell times and repeat exposure, your message stays front and center. It’s a smart, high-visibility opportunity to align with convenience and professionalism.

BUSINESS CENTER SPONSORSHIP

$600

ELEVATOR WALL WRAP

Make a bold first impression with a high-impact wall wrap surrounding the elevator at the TSA checkpoint. Positioned in a must-pass location, this placement captures the attention of every departing passenger. With natural pauses in the screening process, your message benefits from extended visibility and strong recall. It’s a standout opportunity to own a key moment in the traveler journey.

ELEVATOR WALL CLING

 $400

ESCALATOR WALL CLINGS

Turn a high-traffic transition point into a branded experience with escalator wall clings. These placements offer fully customizable designs, allowing you to create bold, immersive messaging that aligns with your brand. Positioned along a natural pause in the passenger journey, they deliver strong visibility and repeat exposure. It’s a creative, high-impact way to stand out in the concourse.

ESCALATOR WALL CLINGS

Customizable | $400

CONCOURSE COLUMN WRAPS

Transform the concourse gate areas into a branded environment with eye-catching column wraps. These high-visibility placements surround waiting passengers, delivering repeated exposure during extended dwell times. With full creative flexibility, your brand can make a bold, immersive statement from every angle. It’s a powerful way to stand out where travelers spend the most time.

COLUMN WRAPS

$200

Terminal Map & Display Options

  • Digital Screens
  • Wall Clings
  • Display Frames
  • Jet Bridge Wall Clings
  • Sponsorship Opportunities

WHY Airport Advertising

Dwell Time

That’s airport lingo for the amount of time airport passengers spend in the terminal prior to departure. The industry average is at least 2 hours.

Did you know that a staggering 71% of individuals in airport terminals have ample time to engage with advertising messages.

By leveraging in-terminal advertising, you tap into a highly qualified, captive audience as they travel. Take advantage of this unique opportunity to connect with potential customers, driving engagement and fostering brand loyalty in a space where attention is primed and receptive.

Demographics

Influence LAN area residents and visitors traveling for business or leisure. As the region’s front door, the airport provides a powerful platform for your message to be one of the first they see.

High Value Audience – travelers have a higher than average household income.

Tons of Impressions

With more than 300,000 passengers annually, your message has the potential to reach over 28,000 people every month.

No designer? No problem! Our team of in-house design experts can help you nail your message with stand-out ad design that will catch the attention of your potential customers.

Ready to get started?
Reach out today!

We’re here to help your brand succeed. Reach out today to find out if airport in-terminal advertising is a good fit.